International Review of Management and Business Research (IRMBR) aims to publish new business and management insights in the shape of research articles, literature reviews, case studies, short communications and book reviews. Another aim of the journal is to bring business realities into classroom so that young pupils can grasp the intricate details of theories and practices of the real business world. The journal’s core objective is to facilitate the researchers, scholars, resource persons and practitioners to come on a platform and promulgate their research findings so that intricate decisions can be taken to improve businesses and society as a whole. A rigorous double blind peer review mechanism/approach has been adopted by IRMBR to ensure and achieve the standard articles.