Paper Details
Title Strategic CSR Dimensions and Value Creation in Socially Responsible Mexican Firms
AuthorsJOSE LUIS CAMARENA-MARTINEZ and TEODORO RAFAEL WENDLANDT-AMEZAGA
Abstract

The article examines the relationship between the strategic dimensions of corporate social responsibility (centrality, specificity, proactivity, visibility, voluntarism, and strategic value creation), in 50 socially responsible companies from the northwestern region of Mexico. In addition, it sought to establish a pattern of importance among these dimensions according to the executives’ perceptions. By means of multiple linear regression, it was found, that the specificity of CSR activities is positively related to the strategic value creation for the firms, while voluntarism is negatively related. Additionally, the results of a repeated measures ANOVA show that centrality is perceived as the most important dimension, while visibility is of lesser relevance to the participants. Key Words: CSR, Strategic Firm Value, Mexico, Value Creation, Socially Responsible Firms.

Pages 790-810
Volume 6
Issue 2
Part 4
File Name Download (2960)
DOI/AUN

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