This research is aimed at unraveling the significance of Networking and Collaboration in Pharmaceuticals SMEs of Khyberpakhtunkhwa, Pakistan. The research tried to answer the research problem/question as to whether there is some role of networking and collaboration in the sustainable growth of SMEs through adoption of innovation. The data was collected from eight Pharmaceutical SMEs across two clusters; the Peshawar Cluster and Nowshera clusters in Khyberpakhtunkhwa, Pakistan. A total of 20 interviews were conducted from the respondents where they served with open ended interview protocol once they assented through emails and Telephone. All the respondents/interviewees strongly adhered to the fact that networking and collaboration help in diffusion of innovation and growth of SMEs. Hence there is an enormous evidence of the impact of diffusion of innovation to make the SMEs sustainable and ensure their growth.

Keywords: Networking, Collaboration, Innovation Diffusion, Sustainability, SME Growth.