Saffron is known as a unique product to any Iranian, and it is used in foodstuffs, drugs and industry. Iran produces 80 percent of the world saffron; and therefor it is the greatest producer and exporter of this product. According to the advantage of Iran saffron over others, it can import a high amount of foreign currency to our country; however, unfortunately despite having an appropriate situation in saffron production, we still haven’t been able to be a prominent producer of this product and we do not play a significant role in determining its price, due to different barriers in production, advertising, packaging, and export of it. Therefore, in this paper, we firstly discuss its benefits and its trade. The next step in this sequence would be mentioning the trade barriers and offering relevant suggestions for them. In terms of objective, the current paper is an applied one. And in order to test the hypotheses, we used a surveydescriptive method for data gathering. After questionnaire designing and testing validity and reliability of it, findings of the research was analyzed by the SPSS software. The population includes 80 persons, among saffron producers and exporters. The results showed that the followings are effective in increasing the export of saffron: advertising, suitable packaging, customization, caring about needs, wants and tastes (preferences) of global markets, appropriate price determining strategies, general and specialized training, notifying and informing the benefits and properties of saffron, and acquainting exporters with foreign markets. Key Words: Saffron, Competitiveness, Export.