Strategic intent creates an obsession of winning at all levels – helps organizations maneuver through challenges and adapt better considering forthcoming situations. This study explores how strategic intent creates a winning mindset and the ability to adapt on organizational level. Hence, encourage employee’s entrepreneurial behavior. The relationships are hypothesized and empirically tested based on stretch goal theory. Data collected through surveys from employees of software firms in Pakistan. By examining the connection between strategic intent and employee entrepreneurial behavior, this study seeks to shed light on how companies can bridge the gap between intention and execution. Additionally, we highlight the importance of stretch goal theory in the field of organizational behaviors.

Keywords: Strategic Intent, Winning Mindset, Strategic Agility, Entrepreneurial Behavior, Stratch Goal Theory, Moderated Mediation.