The purpose of this study is determination of factors that contribute and foster the IOT adoption in developing countries i.e. Pakistan. IOT has potential to automate almost every arena i.e. agriculture, industry, services and therefore, it becomes essential to understand its determinants. The study incorporates 350 plus responses of actual users of IOT from entire Pakistan. The data thus obtained was analyzed using Smart PLS. Performance & effort expectancy, facilitating conditions, price value & challenges were found to be the strongest predictor of IOT adoption in Pakistan. This study will be extremely beneficial for companies that are planning to serve Pakistani IOT market. Once they will be able to identify the underlying factors for adoption they can focus to build their advantage in those arenas and can create customer delight. The study validates the application of UTAUT2 in the context of IOT in developing markets i.e. Pakistan.

Keywords: Adoption of IOT, Determinants of Smart Home, Home Automation, Challenges in IOT, UTAUT2.