Any successful change begins by answering one of the basic questions about change: Why? It is human nature to want to understand the reasoning behind an action or a required change. Change is often hard, complicated and complex process. Leading successful change in other people and across whole organizations requires new things and new tools. The ADKAR model is a valuable framework for organizational leaders, change managers and project managers to effectively lead a wide variety of changes. The lens of ADKAR reveals both key concepts that influence successful change actionable insights for implementing these concepts.

Keywords: ADKAR Model, Change, Organizational Change, Awareness, Desire, Knowledge, Ability, Reinforcement.