Paper Details
Title QR Codes Awareness from a Developing Country Perspective
AuthorsMANZOOR AHMED and AFTAB ALAM
Abstract

The credit of development QR Codes goes to DENSO WAVE a subsidiary of Toyota Motor Corporation in 1994. The aim of the QR codes was to traced automotive parts at that time but now the QR codes are used in a wide range of activities. Denso Wave did not opt for the patient right, so it is used by any one for any activity. QR codes can be seen in advertisement of different products, retail stores, medicines, airline boarding pass restaurant menus, libraries (Cox, Steven, and R. Shiffler 2014). QR Codes is a new technology and the aim of the paper is to assess the knowledge and awareness of the QR Codes and the uses from a developing country perspective. Key Words: QR Codes, Adoption, Mobile Marketing.

Pages 1366-1371
Volume 6
Issue 4
Part 1
File Name Download (1691)
DOI/AUN

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