Health policy of every modern country, which shows a responsible attitude towards its citizens, resulting in caring for their health, based on the principles that the doctor and his dignity is guaranteed and constantly upgraded. This attitude of modern states to doctors as part of the health system stems from the need to develop the same satisfaction in the work that would implemetiraat through his humane attitude towards patients, which is attached to complete individual quality health service. Such conditions create a climate in which the physician in its communication with the patient fully exercise its professional and expert knowledge, but also develop conditions for mutual trust and respect to patients by the introduction of assertive communication and implementation of his emotional intelligence. Social systems that their general health policy not based on these principles, contribute directly or create a health environment in which compromise the quality of the health service. Key Words: Health Policy, Doctors, Patients, Assertive Communication, Emotional Intelligence, Humanity.