The rise of the Internet caused significant changes in a variety of fields, including advertising. Advertising, which was formerly defined as a kind of regulated communication that used a variety of strategies to persuade customers to buy or use specific products and services, faced a transition throughout the Internet age. This study was constructed by the AIDA Model Theory that was invented by St. Elmo Lewis in 1899. The respondents of the study were 30 coffee shop owners located in Iligan. The descriptive method was employed in the respondent’s profile which involved the following variables: age, sex, and family monthly income of business. The Desire got the highest mean of 4.49 this means that among all the respondents the owners of the coffee shops have the desire to use Internet advertising. Meanwhile, Interest got the lowest mean of 4.39 According to a survey by Visual Objects, 38% of businesses are choosing not to use social media. And even though only 16% of those surveyed said they were unlikely to consider it in the future, that's still a lot of profitable businesses that are getting by without it. The recommendation for business owners is to consider partnering with a local marketing agency or freelancer with expertise in social media advertising for coffee shops. They can help you navigate the research process, craft winning campaigns, and track your success, allowing you to focus on what you do best.

Keywords: Internet, Advertising, Coffee Shop, Social Media, Strategies.