Paper Details
Title Self-Escapism Motivation: A Determinant of E-Cart Use and Abandonment

E-shopping engagement has become a significant user activity in cyberspace. Prior scholarship has found self-escapism a crucial user motivation to engage in e-shopping. The current research identifies dimensions of self-escapism motivation to engage in e-shopping and their influence on shoppers’ attitude, e-cart use, and abandonment. Data were collected from 305 shoppers in Pakistan via an offline survey. Results reveal self-suppression and self-expansion as dimensions of shoppers’ self-escapism motivation to engage in e-shopping. These dimensions of self-escapism motivation determine shoppers’ positive affective attitude towards e-shopping. Nonetheless, they have a differing influence on shoppers’ e-cart use and abandonment.
Keywords: Self-Escapism Motivation, E-Shopping, Affective Attitude, E-Cart Use; E-Cart Abandonment.

Pages 94-108
Volume 10
Issue 2
Part 1
File Name Download (126)
DOI 10.30543/10-2(2021)-8