The direct and indirect consequences of decision situations in cellular companies were investigated in this research. Prior literature suggests that usually two types of decisions are made in the modern organizations broadly categorized as programmed and non-programmed decisions. Study was conducted which focused on examining the direct effect and indirect effect and (through programmed and non-programmed decisions) on subsequent decision styles of managers which were rational and intuitive. Three scales were used for data collection from managers in cellular companies (N = 400). Hierarchical regressions confirmed that decision situations have both direct and indirect effect on the decision styles of managers.

Keywords: Certainty, Uncertainty, Programmed, Non-Programmed Decisions, Rational Style, Intuitive Style.