Year 2013 , Volume  2, Issue 1, Part 3
1African Cultural Practices and Health Implications for Nigeria Rural Development
OJUA TAKIM ASU, ISHOR DAVID GEVER and NDOM PEFUN JOSHUA
Pages: 176-183
Details (1017)
African societies and cultural practices over these years had commanded global attention as it concern health conditions of the people. The paper looks at some of these practices (positive and negative) and showcases how these cultural heritages in attitudes and behaviors affect the overall progress of the people and society from the Nigerian perspective. The paper which qualitatively x-rays the African societal practices reveals that some of these practices are negatively affecting the lives of women and children and that cultural change and continuities in various angles will go a long way through enculturation to ensure that some of these negative practices are destroyed and new positive ones are enhanced. The paper concludes illnesses/diseases like malaria, typhoid, HIV/AIDS, cultural practices carried on by Africans makes the whole efforts a child?s play. Key Words: Culture, African Societies, Health, Implications and Rural Development.
2The Effect of Salesperson Trust, Preferential Treatment & Commitment on Customer?s Loyalty
AHSAN AZIM, AKMAL HUSSAIN and MUHAMMAD ASGHAR ALI
Pages: 184-192
Details (759)
The paper shows the importance and effect of preferential treatment by salespersons & customers-salespersons relationship & trust for store loyalty. Providing preferential treatment and building trust of customers on salespersons can be very helpful for the managers to make their customers loyal. This long term relationship will help the retail store to gain profit and survive in the business world. A questionnaire was used to collect the data. Most of the data was collected from university students by using convenience sampling, but some respondents from different field of life was also included for the generalizability. A sufficient number of females are also included, as needed for the effective results of the study. Both, preferential treatment and trust on salespersons, shows a positive impact on building up the store loyalty. The result also shows that trust on salesperson has more impact on making the customers committed towards the salespersons and hence create them loyal towards the store. Key Words Customer loyalty, Store loyalty, Commitment to salesperson.
3Impact of Cultural Values and Life Style on Impulse Buying Behavior: A case study of Pakistan
SHAHID BASHIR, MUHAMMAD ZEESHAN, SABBARDAHHAM SABBAR, RAI IMTIAZ HUSSAIN and IRSHAD HUSAIN SARKI
Pages: 193-200
Details (871)

The main purpose of this study is to predict the impact of cultural values and life styles on impulse buying behavior of Pakistani customers. Survey methodology was used to collect the data by adopting convenient sampling technique. An empirical method was used to analyze the data. The T-test indicates that gender role is the only one variable of cultural values and life style of Pakistani customers where significant difference exists between male and female customers while making impulse buying behavior. Correlation test is used to analyze the relationship among the variables of cultural values and life style; the results suggest that there exist significant relation among all the variables of cultural values and life styles. The results also suggest that impulse buying behavior is predicted by security, life satisfaction, gender role, financial satisfaction, in group contact and life style variables of cultural values and lifestyles of Pakistani consumers. Key words: cultural values, buying behavior, life style, Pakistani Customers.

4Stock Market Volatility and Economic Growth in Nigeria (1980-2010)
ONAKOYA ADEGBEMI BABATUNDE
Pages: 201-209
Details (810)
The study examines the relative contributions of stock market volatility on economic growth in Nigeria for the periods of 1980 to 2010 using Exponential Generalized Autoregressive Conditional Heteroskedasticity (EGARCH). The study reveals that the volatility shock is quite persistent in Nigeria and this might distort growth of the economy. In the light of the above, the study recommends that for the stock market to be less volatile, Securities and Exchange Commission (SEC) itself should be strengthen both in terms of number of manpower and quality of the professionals involved with special focus on independent research, monitoring mechanism and prompt decision making. Keywords: Volatility, Stock Market, Economic Growth, Arch and Egarch.
5Drivers of Environmental Pro-activity in Danish Electricity Industry.
ILARIA TUTORE
Pages: 210-222
Details (766)
Over the last years, both students and practitioners recognized that organizational and societal survival and development depend upon effective, sustainable interactions and relationships with the natural environment. The Organizations and Natural Environment field of research is currently questioning whatever this merger could be also profitable and under which conditions. Based on the review of the theoretical contributions in this field, the paper elaborates a conceptual framework for understanding the factors that affect firms? environment responsibility and its consideration at strategic level. In order to respond to the paper research question, an empirical research on Danish power generation firms has be conducted. Energy industry is chosen as a set of the study, since it is the most liable for environmental damage but, in the same time, it represents a key industry for the development of best practices at organizational level and suitable regulations at institutional level. Environmental regulation and ethical attitude represent the starting drivers that push firms to go green. Organizations translate natural environment into a strategic tool if this engagement could improve firm?s competitiveness through cost reduction or product differentiation and already hold complementary resources and capabilities. Keywords: Corporate Strategy, Organizations and Natural Environment, Energy industry, Competitiveness.
6The Efficacy of Liquidity Management and Banking Performance in Nigeria.
ANDREW O AGBADA and OSUJI C.C.
Pages: 223-233
Details (803)
This paper explores the efficacy of liquidity management and banking performance in Nigeria. It is aimed at examining empirically the effect of efficient liquidity management on banking performance in Nigeria particularly in the aftermath of several banking reforms, rescue mission by the Central bank of Nigeria (CBN) and the attendant Merger and Acquisitions. Profitability and Return on Capital Employed (ROCE) were adopted as our performance indicators or dependent variables. The research design is survey design, accomplished through the administration of structured questionnaires. Data obtained were first presented in tables of percentages and pie charts and were empirically analyzed by Pearson product-moment correlation coefficient (r). Findings from the empirical analysis were quite robust and clearly indicate that there is significant relationship between efficient liquidity management and banking performance and that efficient liquidity management enhance the soundness of bank. These findings which may have re-echoed results from similar researches re-emphasize that efficient liquidity management have important policy implications for developing and emerging economies. Considering the systemic consequences of liquidity problems, it is recommended that a more professional approach should be taken in its management. Keywords: Liquidity, Management, Banking, Performance, Nigeria.
7Experience, Attraction, and Perceived value of the Seniors Community Chorus Concert
KAO HUI JUNG SUN
Pages: 234-249
Details (770)
Seniors? leisure is an important social issue. Audience members at a seniors? community chorus concert were surveyed to identify the factors which determine audience satisfaction and repurchase intention. Experiential marketing and perceived value positively and significantly influenced audience satisfaction. Attraction did not significantly and positively affect audience satisfaction. Audience satisfaction positively and significantly affected repurchases intention. Finally, this study identifies the factors affecting purchase intention for consumers of a community chorus performance to further the promotion of seniors? musical concerts. Keywords: Experiential Marketing, Attraction, Perceived Value, SEM, Seniors ?Community Chorus.
8Organizational Investment in Social Capital (OISC) and Employee Job Performance: Moderation by Employee Job Engagement
MUHAMMAD ASGHAR ALI, AKMAL HUSSAIN and AHSAN AZIM.
Pages: 250-257
Details (753)
This paper investigates the interactive effect of employee job engagement on the direct relation of organizational investment in social capital (OISC) and employee job performance. A lot of researchers studied on direct relationship of organizational social capital investment and job performance of the employee in west and east as well. This research will contribute to improve the performance of the frontline mangers and to identify the organizational culture which keeps the employee engage. The employee job engagement moderates the effect of organizational social capital investment and job performance of the employee. According to the author this paper will assess the investment of organization for the development of human resources. Authors based on social capital theory, purposed a model that test the relationship of organizational investment in human capital and job performance of the employee with interactive effect of employee job engagement. This study is questionnaire based and results are based on 150 frontline managers from multiple kinds of organization and suggest that organizational investment in social capital positively affect the performance of the employees, but the interactive effect of work engagement weaken this relation. Key Words: Organization, work engagement, job performance, OISC.
9Communication Constraints Faced by Staff in Kenyan Public Universities
LAURA CATHERINE MAMULI, STANLEY NGOME MUSTOSTO, DAVID BUTALI NAMASAKA and ODHIAMBO ODERA.
Pages: 258-264
Details (738)
This study sought to investigate effective communication constraints faced by staff in public universities. The study location wasin Masinde Muliro University of Science and Technology (MMUST), Kenya. The study sample involved 152 academic and administrative staff. Stratified random sampling techniques based on the respondents? job descriptions were employed. Data collection involved use of questionnaires and secondary data for example, the University Act of 2007 and the employee survey findings of 2006. Data was analyzed using descriptive statistics and findings revealed that MMUST staff had experienced constraints in effectively communicating to other members of staff. The study identified the constraints in conveying messages citing lack of adequate working equipment and office space. Key Words: Communication constraints, public universities, Kenya.
10Accounting Information and Stock Volatility in the Nigerian Capital Market: A Garch Analysis Approach.
C.O. MGBAME and OHIORENUAN JUDE IKHATUA.
Pages: 265-281
Details (1107)
The broad objective of the study is to ascertain if accounting information contributes to stock volatility in the Nigerian Capital Market. Specifically, the study examines if Book value per share, Dividend per share and Earnings per share have a sign effect on stock volatility in Nigeria. To capture stock returns volatility clustering, leptokurtosis and leverage effects on the share price series, the GARCH models were used. Specifically, the GARCK (1, 1), TGARCH (1, 1) and EGARCH (1, 1) were utilized. Using the simple random sampling technique, a sample size of 10 quoted companies was selected using the simple random sampling technique for the period 2000-2010 and this gives a total of 100 company years/data points. Secondary data retrieved from the financial statements of the sampled companies were employed for the study. E-views 7.0 was utilized for data estimation. Findings reveal that there are enough evidences to reject the assumptions of conditional normality in stock prices data series and accept the existence of stock volatility in Nigerian stock market. In addition, an evaluation of the three models shows that BVS as a determinant of stock volatility appeared to be significant in the TGARCH (1,1) and EGARCH (1,1). Also EPS appeared to be significant in the TGARCH (1,1) and EGARCH-1( 1,1) while DPS as a determinant of stock volatility appeared to be significant in GARCH (1,1). TGARCH (1,1) and EGARCH (1,1) respectively. The study concludes that accounting information influences stock volatility and as such the regulation of disclosures may be an area for consideration by the relevant agencies alongside the need to address volatility issues in the Nigerian capital market. Key words: Garch, Tgarch, Egarch and accounting information.
11An Exploratory Study of the Key Factors in the Evaluation of Informative Web Sites and their Influence on E-Trust: The Role of Traits of Personality
FETEN BEN NAOUI and IMED ZAIEM.
Pages: 282-301
Details (1206)
The aim of this paper is to study, firstly, the key factors in the evaluation of informative websites that affect e-trust and explore then the role of personality traits in perception thereof. An exploratory qualitative study was conducted with 24 participants. The results show that users take into account in the evaluation of informative websites, two types of factors: factors related to web site and factors related to third parties. The results, further, show that the contribution of factors related to informative website to the development of e-trust varies according to personality traits. Key Words: e-trust, personality traits, e-service quality.