Year 2017 , Volume  6, Issue 1, Part 2
The Impact of Crossover Clothing Brand on Consumer Purchase Intention
YI HSU and WAN JHEN HSU
Pages: 105-121
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The study aims to explore the impact of brand equity, fitness and consumer lifestyle for crossover branded clothing commodity on consumer purchase intention, hoping to be helpful for the relevant practitioners to conduct commodity development and crossover alliance; after understanding what the impact factors are on crossover branded clothing commodity purchased by domestic consumers, the following three points are organized:1.Understand whether consumer lifestyle impacts on consumer purchase intention when domestic consumers choose to purchase crossover clothing brands.2.Understand whether brand equity impacts on consumer purchase intention after domestic consumers choose to purchase crossover clothing brands.3. Understand whether crossover fitness impacts on consumer purchase intention after domestic consumers choose to purchase crossover clothing brands. This study adopted multiple regression, polynomial regression and response surface regression for analysis (sample size is 577 questionnaires), and the result showed that innovation and risk-taking, budgeting, crossover brand perceived quality, crossover brand loyalty and fitness on consumer purchase intention have positively significant impact. Positive impact of lifestyle on crossover brand purchase intention is only partially established. Positive impact of brand equity on crossover brand purchase intention is only partially established. Positive impact of fitness on crossover brand purchase intention is fully established. Key Words: Crossover Brand, Lifestyle, Brand Equity, Fitness, Taiwan.
The Impact of Managerial Education on the Importance and Competence of a Job A Study about the Perceptions of Physician Executives in the Hospitals in Jordan
NASSER ALI AHMED ALAKHRAM and TABREZ UZ ZAMAN
Pages: 122-133
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The need for an effective management to encounter the emerging problems in a hospital requires well -qualified cadre to ensure continued work progress. An education or training in management will influence their roles and skills in the job and increase their productivity. This study aims to assess the perception of physicians working in management positions and the impact of managerial education on the importance and competence of their jobs. This study was conducted in Jordan. It included a total of 75 hospitals which employed about 235 physician executives. Using Linda Roamer method, 280 surveys were distributed out of which 160 (57.14%) were returned. The questionnaire was adopted and used from the one prepared by Pavett and Law which relates to the work of Mintzberg and Katz. Analysis of managerial roles in term of importance allocated to it as well as the perception of respondents of their competence showed that overall respondents viewed their roles as important. On the scale of 1 to 5 the widest gap between importance and competence in the study sample scored 4.4 on entrepreneur. However, the mean scores for competence in the overall sample were 3.7. This observed pattern was consistent even where mean scores were compared by sectors. The widest gap and the narrowest gaps between importance and competence were in Jordan University Hospital and Royal Medical Services respectively. The educational training in management has a significant role in increasing the awareness of physician executives to confront the managerial problems and challenges. This training affected their roles and skills in the job. Key Words: Management Positions, Perception, Roles and Skills, Importance and Competence.
The Access of Young People in the Usage of the Internet and Social Networks in Life and in Learning
VALENTINA MUCUNSKA PALEVSKA, КONSTANTIN PETKOVSKI and ALEKSANDAR BLAZESKI
Pages: 134-144
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Modern digital processes change the paradigm in terms of creating cognitive, emotional and communication code among young people. Digital media in the 21st century has become obsessive communication tool and medium of young population. In an age of global information and communication the strategy of societies based on knowledge that permanently generate millions of information in order to improve competitiveness is promoted. In this context, in the R. Macedonia last decade is promoting the need to provide resources and infrastructure to ensure uninterrupted availability of the Internet and other digital media to online servicing the needs of citizens and business community. In this regard the National Strategy for Information Society Development is created in which an integral part also is e-education. That shifted the paradigm in terms of actualization of the need to integrate information technology at all levels of education in the process of acquiring new knowledge aimed at building a society based on knowledge and competitive business environment. The current situation regarding the new approach to using information technology in the teaching process of acquisition of knowledge is not satisfactory. Despite the implemented projects to train teachers to use ICT in teaching resistance to innovation is an indisputable fact that enables application of learning based on the development of projects, research, generating creative solutions that will contribute to the active involvement of the youth in the process of learning in which they should be active entity and by using information technology in the learning process will acquire the communications, information and social competencies necessary for active and competitive involvement in the business community. Taking into account the current situation in this scientific work subject is the application of ICT in the process of formation and learning of young people. Phenomenon under study is the current situation of young people in relation to the application of ICT. A problem which is investigating is the improper use of ICT by young people. Key Words: Social Life, Young People, Learning, Internet.
Factors Affecting on the Employees Performance Study on the Al-Zawiya University of Libya
NASREDDIN RAMADHAN DUKHAN, NORHISHAM MOHAMAD and ASBI B ALI
Pages: 145-161
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The current study aims to test of the factors affecting the Employees’ Performance. The model of the study consists of four external factors as the independent variables (Training, Empowerment, Motivation and Communication) and the internal variable as the dependent variable (Employees’ Performance). To achieve the research aim, the quantitative approach has been employed for data collection. Structural equation modeling (SEM) technique was carried out by Amos software to test the validity of the research model. The results obtained in the study showed that all the tested variables had a positive effect on the Employees’ Performance. The four factors explained 71% of this impact. Among these variables, the empowerment showed the greatest impact (31%), which was followed by the training (25%), while the Motivation and the Communication had the lowest impact (20% and 21%), respectively. Key Words: Training, Empowerment, Motivation, Communication, Employees’ Performance.
An Evaluation of Service Quality of a Telecommunication Company in Saudi Arabia using SERVPERF Scale
NASSER AKEIL KADASAH
Pages: 162-171
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The study aimed at measuring service quality of Saudi Telecommunication Company using SERVPERF scale introduced by Cronin and Taylor (1992), for this purpose, 182 questionnaires were analyzed from both male and female respondents; public employees, private employees and students. The study showed that STC, in general, did not provide good service quality to its customers. The highest factors in service quality were merely related to buildings, equipment, uniform of employees and the suitability of working hours. However, the real service quality matters came least in the study with low level of satisfaction. Such matters as STC employees know our needs, delivery of promises, employees provide customers with unique attention and showed the cooperation of STC when customers encounter problems. In addition, in terms of dissatisfaction, respondents had agreed that STC lacks of consistency and its employees were busy to respond to customers’ demands. Both male and female respondents agreed on their opinions towards service quality of STC. The study also concluded that students were the least satisfied group followed by public employees and private employees along with businessmen came first. Finally, the study included some recommendations and associated policy implications. Key Words: Service Quality, SERVPERF Scale, Saudi Telecommunication Company, STC, Saudi Arabia.
The Impact of E-government Applications on Decision- Making Effectiveness Case Study at Jordanian Ministry of Interior- Jordan
NAZEM M. M. MALKAWI, MOHAMED IBRAHIM BANIATA and ABDALLAH MISHAEL OBEIDAT
Pages: 172-183
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The aim of this study is to identify the impact of E-government applications on the decision- making effectiveness, in the Jordanian Ministry of Interior. The study population consisted of (297) employees of the occupants of administrative positions at the Ministry, researchers studied all the community by distributing (297) questionnaires, (270) valid questionnaires were recovered. The study found that there is a significant effect of E-government applications on the effectiveness of the administrative decision-making in the Jordanian Ministry of Interior. The study recommended Ministry of Interior to increase using E-government applications in all levels and functions, and reinforce using of E-government applications in decision making with all its stages to enhance decisions effectiveness. Key Words: E-Government, Decision-Making Effectiveness, Ministry of Interior, Jordan.
The Impact of Service Quality Dimensions upon Customers Satisfaction: An Empirical Study Applied in the Jordanian Mobile Telecommunication Sector
JAMAL M.M. JOUDEH
Pages: 184-198
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The current study aimed to examine the impact of service quality dimensions upon customers’ satisfaction in the Jordanian mobile telecommunications sector. The researcher examined four (4) dimensions of service quality; communication service, personal interaction, prices and physical environment. The researcher collected the relevant data from three telecommunications companies; Zain, Umniah and Orange. Such data were collected through using a questionnaire. Five hundred and twenty-seven (527) people have responded to this questionnaire. The researcher used several statistical methods to test the hypotheses, such as: factor loading, gender discrimination Cronbach Alpha, correlations, regression analysis, VIF and Mann-Whitney U analysis. The current study’s results indicated that the dimensions of service quality have a positive impact on customers’ satisfaction together and separately. In addition, with excluding personal interaction and physical environment were fund differences, the study’s results showed there is no variation between Amman and Zarqa in terms of the impact of other service quality dimensions on the customers 'satisfaction. Key Words: Quality Service, Consumer Satisfaction, Telecommunication, Dimensions, Jordan.
A Research on Measurıng E-Servıce Qualıty in E-Retaılıng
MURAT AKIN
Pages: 199-216
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The advances in information and communication technology, which are gaining momentum every day, have made the Internet an indispensable part of our daily life. The Internet, which is initially used as a communication tool, has begun to take place in every area of life. This has led to the transition of competition among the sectors into an electronic environment. Service quality is one of the most important factors that bring out firms in serving their customers via the web environment to stand one step ahead of their competitors. The widespread use of electronic commerce has emphasized the importance of electronic service quality as well as traditional service quality. In this study, the applicability of the e-service quality scale (ESQUAL) developed by Parasuraman et al. (2005) is tested in Turkey. It is conducted with 425 consumers who reside in Niğde and have shopped at least once over the Internet within the last twelve months. The conformity values of the proposed model as a result of the study are determined as RMSEA: .067, SRMR: .05, CFI: .957 and TLI: .946, x2 / sd = 2.780. The analysis reveals that efficiency and privacy/security have the highest standardized values. When the values for the whole model analysis are considered, all hypotheses are accepted. Based on the findings obtained as a result of the analyses made, the model measuring the service quality consists of four dimensions and the relations among these dimensions are found. The performed study is expected to contribute to the literature on the subject by detecting applicability of the e-service quality scale (ESQUAL) in Turkey which is developed to measure the service quality in different countries. Key Words: E- Service Quality, E-Retailing, ESQUAL.
The Reality and Constraints of the Application of E-learning in-Najah National University from the Perspective of Faculty Members
MAJEED M MANSOUR and HUSSEIN M ABED
Pages: 217-228
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This study aims at discussing the reality and constraints of the application of e-learning at Al-Najah National University from the perspective of faculty members in colleges. In order to achieve the study objectives, the researchers conducted the study on a sample of (50) of faculty members at the faculty of economy and administrative sciences in an Najah national university. The researchers found a group of problems that encounter the implementing of e-learning. The study results reveal that many academics complain that they are ill equipped to utilize new technologies in teaching. Technology-based teaching is time consuming, leads to increasing workload, and demands high levels of technical support. Some academics in higher education institutions do not recognize the time effort spent in implementing web-based teaching and preparing computer-generated instructional materials. Key Words: E-Learning, Cultural Challenges, Language Barriers, Technology Higher Education E Learning, Blended Learning, University Instructors, Challenges.
Achieving Performance Excellence through Cloud Computing Atmosphere -Applied Study at Zain Telecommunications Company- Jordan
NAZEM MALKAWI, ABDALLAH MISHAEL OBEIDAT and AZMI HALASA
Pages: 229-243
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This study aimed to know how to achieve performance excellence through Cloud Computing Atmosphere -Applied Study at Zain Telecommunications Company- Jordan. To achieve this, a questionnaire was distributed to the sample of the study at middle and top management levels, (84) valid questionnaires recovered. The study concluded with some results, the most appearant that: Zain Telecommunications Company use Cloud Computing at high rates, performance excellence also at high level, there is a significant statistical effect of Cloud Computing on performance excellence as a whole and on all its indicators (Strategic planning, Operations management, focusing on markets and customer, Workforce, Collaboration and sharing knowledge, Suppliers, and Services development) at (α ≤ 0.00). Researchers recommend Zain Telecommunications Company management and staff to expand using Cloud Computing in all levels and functions in the company, reinforce using of Cloud Computing in performance excellence with all its areas, and aware employees in the company about how the company can achieve performance excellence by using Cloud Computing tools. Key Words: Performance Excellence, Cloud Computing, Zain Telecommunications Company, Jordan.